A Century of Film


RKO


The Studio

A first note that the picture of the logo above, as always, comes from here and again there is an excellent piece on the history of the logo.

“[David] Sarnoff and Boston financier Joseph Kennedy created RKO back in 1928.  They merged several film companies into a fully integrated major, RKO-Radio Pictures, with RCA providing the sound, and the new studio immediately took off.  In 1930, its second full year of operation RKO pulled in profits of nearly $3.5 million.  But business had been so good during the talkie boom that it was impossible for a major studio not to make money.  Only when the Depression hit in 1931 did Sarnoff realize how inefficiently the studio was being run.  He was impressed when Selznick looked him up in New York to pitch his unit-production scheme. … David Selznick, at age twenty-nine, became RKO’s ‘vice president in charge of production’.”  (The Genius of the System: Hollywood Filmmaking in the Studio Era, Thomas Schatz, p 127-28) (more…)